Our team has thrown around this question numerous times. To be honest, we’re kind of split down the middle. While we do love and appreciate Apple products and how they integrate with each other, we’re also torn because Apple Watches do SO much and keep us really plugged in. Fitbits on the other hand, encourage us to be active, give us a well-needed push when we’re stagnant for a little too long, and also work with Android products–we’re not all Apple users. Let’s break down Fitbit vs Apple Watch a little more and see if it’s helpful for assisting you to make the right decision!

Fitbit Vs Apple Watch: What Should You Buy?


Fitbits are excellent smart fitness watches. There are an array of models to choose from starting at £99 for the simplest model. Fitbits are great for setting and holding yourself accountable to your daily step goals and overall workout activity goals. For minimalists, the simplest Fitbit Model is the Fitbit Alta.

  • All-Day Activity – steps, distance, calories burned, active minutes, hourly activity & stationary time
  • Auto Sleep Tracking
  • Reminders to Move
  • Clock
  • SmartTrack™Auto Exercise Recognition
  • Tap Display
  • Call, Text & Calendar Alerts + FitBit App for Android/Windows/iOS
  • Battery Life – up to 5 days
  • Bluetooth Enabled

You can work your way up to the Fitbit Versa (£199) or the Fitbit Ionic (£239), both of which offer an accessory most similar to a traditional watch with updated features such as:

  • See notifications for calls, calendar events or texts & send quick replies
  • Colour touchscreen
  • Access to certain Fitbit integrated apps
  • Built-in GPS
  • Store and play 300+ songs… and much more!

The Fitbit product line offers flexibility and versatility based on your needs. With a range of products, the Fitbit is suited for all levels of fitness prowess and focuses primarily on fitness and health.

Apple Watch

fitbit vs apple watch

The Apple Watch Series 3 comes in two models, GPS and GPS + cellular. The built-in GPS measures your workout accurately, so whether you’re going for a swim, run or a ride, you can leave your iPhone at home. Distance, speed, and pace are all precisely recorded for you, ready for when you get back home to review your route on your iPhone. The Apple Watch Series 3 GPS (£329) lets you send and receive text messages, answer telephone calls and receive notifications when it’s connected to your iPhone via Bluetooth and Wi-Fi.

The Apple Watch Series 3 GPS + cellular (£399) works as one would assume. Even when you’re away from your iPhone, you can still stay connected thanks to your Apple Watch Series 3 Cellular. Thanks to Apple’s clever design, you can make calls or send text directly from your watch.

Other Apple Watch Series 3 features include:

  • Siri Assistant
  • Streaming music from Apple Music
  • Apple Watch integrated apps such as: Find My Friends, Maps, Apple Pay, News, Mail, Reminders and more.
  • GPS and Altimeter
  • Intelligent Activity Tracker
    • Three rings show how active you are every day and can inspire you to move more to close them.
    • See if you’ve been sitting too much.
    • Track how many steps you’ve taken and calories you’ve burned.
    • And aim for 30 minutes of exercise, even if it’s not all at once.

Our conclusion? Ultimately, if you’re looking for a fitness tracker and only a fitness tracker, Fitbit is the way to go. You can even upgrade your Fitbit to be marginally plugged in. If you’re the type that loves to be plugged in on the regular, the Apple Watch will be more your style. The option of cellular may be your best option if that’s the case.

If you are an avid Apple product consumer, either choice will work for you but there are some pretty cool tips and tricks for Apple Watches that you will miss out on if you choose the former.

Whatever you choose, what we do know is that you should slide your way into a sweet deal.

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